THE STORY BEHIND DIAMOND DIRECTORY LONDON

Diamond-Directory. London

Our association with the Jewellery trade spans over thirty five years, our principle started out as an apprentice in London's Hatton Garden, the centre for the British Jewellery trade, learning the art of making diamond jewellery traditionally, an artform that has changed over the years, we still follow these principles but also embrace the modern techniques aligning the two together has allowed us to create jewellery more stunning, more detailed and more beautiful than ever.

During this journey an approach from the UK's only diamond sight holder at DeBeers, proved to be to good to ignore, the chance to work within the Diamond industry at this level was a once in a lifetime opportunity, To spend everyday studying & working with these magical stones, learning about their cuts, colours , purities & how to read a certificate correctly has proved invaluable, a position very rarely offered to anyone.

With the experience gained in firstly making diamond jewellery then working in the diamond industry gives us the knowledge & confidence that we are true jewellers and not marketeers. 

The jewellery we make, in the main is made within the Hatton Garden area, working closely with the craftspeople who match our ambition in making the very best jewellery possible, all at a fair price, our mission statement.

We offer ready made diamond & gem set jewellery which can be purchased now alongside our custom made service which allows you the opportunity to design & create your very own personal piece of jewellery. 

Giving you the chance to be part of the process from start to finish, we will work with you, from procuring & choosing the diamonds or gemstones, working through the design, we will be with you every step of the way in producing the jewellery of your dreams.